Current & Past Board Leadership

Board Member, GFI Academy (2025–Present)
Board Member, Greater Houston Women’s Chamber of Commerce (2012 – Present)
Board Member, Texas Bowl (2017–2024)
Founding Board Member & Chair (2021-2022), WISE (Women in Sports & Events) Houston Chapter (2016–2023)
Board Member & Chair (2019-2021), Sports ETA (Sports Events & Tourism Association) (2011–2022)
National Hall of Fame Committee, Sports ETA (2022 – Present)
Finance Committee Chair, Delray Plants Company (Paid Board Position) (2013 – 2016)

Core Expertise

Board Leadership & Governance – Extensive experience leading and advising national and regional boards in sports, business, and economic development.
Major Event Strategy & Economic Growth – Led efforts to secure and manage international sporting events with multimillion-dollar economic benefits.
Youth & Community Development – Founder of sports-focused foundations and initiatives, including scholarship programs and adaptive sports.
Corporate & Government Partnerships – Established and managed high-impact partnerships with Fortune 500 companies, city officials, and global sports organizations.

Key Achievements

Founder of the Sports Authority Foundation – Established programs that have distributed over $2 million in scholarships, youth development, and adaptive sports.
National Industry Recognition – Inducted into the 2024 National Hall of Fame by the Sports Events & Tourism Association.
Executive Board Leadership – Served as Chair of Sports ETA (2019-2021), leading the nation’s top sports tourism trade association.
Award-Winning Leadership – Named one of Houston’s 50 Most Influential Women,
recognized as Most Admired CEO by the Houston Business Journal, and honored with the Sports Industry Impact Award from Sam Houston State University.
Economic Development & Mega-Event Planning – Led the successful effort to bring the 2026 FIFA World Cup to Houston, ensuring lasting community benefits.

Current & Past Board Leadership

GFI Academy Board Member
Victory for Veterans Board Member: Recruited new sponsors for events. Collaborated on a new Fashion Show with Nordstrom’s in Washington, DC.
Rotary Club of Downtown Houston: Co-chaired high-profile fundraisers, including an event honoring Lynn Wyatt, and collaborated with Baylor University on joint initiatives.
Junior League (Houston, Washington, D.C., and Richardson): Held active and sustaining roles, supporting causes like the Children’s Assessment Center and arts education.
United Way Campaign: As chairman for TXU, led efforts impacting over 15,000 employees, demonstrating her ability to mobilize large-scale campaigns.
Civic Contributions:

Host committee member for events such as the Orange Show Gala and Camp for All Fundraisers.
Leadership roles in national and regional arts organizations, including the Dallas Symphony Orchestra and National Symphony Orchestra Young Professionals Group.
Legislative advocacy and event support for the Children’s Assessment Center.

Core Expertise

Board Leadership & Governance – Extensive experience leading and advising national and regional boards in sports, business, and economic development.Energy Industry Leadership:

At TXU, Jana championed innovative marketing strategies, including introducing heat pump technology to North Texas and launching programs to promote all-electric homes. She led successful collaborations with homebuilders, realtors, and architects, earning recognition from the Dallas Builders and Realtors Association.
While at Edison Electric Institute, she worked with executives across the U.S. utility sector and commercial industries to advance the adoption of all-electric solutions.
As part of the Houston office of the New York Mercantile Exchange, she connected with key players in electricity trading and participated in organizations like the American Petroleum Institute and Texas Oil and Gas Association.

Government and Agency Engagement: Collaborated with entities such as the Department of Energy, Federal Energy Regulatory Commission, and Texas Public Utilities Commission on industry-shaping initiatives.
Publishing and Thought Leadership: Authored the international bestseller Power Lies and developed two screenplays, showcasing her ability to communicate complex industry issues to broad audiences.

Key Achievements

Recognized for marketing excellence, including top awards from the Dallas Chamber of Commerce and industry associations.
Speaker and chair for conferences and events advancing energy efficiency and electric technology adoption.
Published thought leader with a global perspective on energy innovation and its societal impact.

Current & Past Board Leadership

Board Member, GFI Academy
Board Member, TiE (The Indus Entrepreneurs)
Member, The Marketing Academy CMO Fellowship
Member, Harvard Women’s Leadership Forum
Advisor, Multiple Global Brands & Startups
Civic Contributions:

Speaker & Thought Leader – Featured at industry panels on brand transformation, marketing innovation, and sustainability.
Nonprofit Leadership – Supports women’s leadership initiatives and education-focused organizations.
Corporate Social Responsibility Advocate – Developed sustainability-driven marketing and multicultural engagement platforms.

Core Expertise

Global Brand Growth & Market Expansion:

Successfully launched & positioned three international brands in the U.S., setting them up for $1B+ in projected revenue.
Revitalized an iconic American brand, reversing a six-year decline and reclaiming the brand’s top market position.
Spearheaded a global brand expression system that aligned international positioning with localized execution, driving millennial market growth.

Revenue Optimization & Strategic Marketing:

Led 5X topline revenue growth and 100% profit increase over five years, making her company one of the fastest-growing divisions.
Managed marketing budgets from $10M to $75M, maximizing ROI and market share growth.
Built a $7M+ eCommerce division from the ground up, with plans for digital sales to reach 20% of the business portfolio.

Leadership & Cross-Functional Expertise:

Advocated for U.S. market expansion at the global board level, securing investment in brand growth and infrastructure.
Managed and scaled teams of 50+ professionals, fostering collaboration across diverse geographies, industries, and functions.
Developed a sustainability-driven marketing strategy, positioning brands as leaders in corporate responsibility and environmental impact.

Key Achievements

Vice President, U.S. Head of Marketing, Innovation & E-Commerce | AlEn USA (2016 – Present):

Built and scaled a global marketing organization, driving U.S. market penetration and 5X revenue growth over six years.
Launched a multi-brand go-to-market strategy, securing national retail distribution and eCommerce expansion.
Developed a global sustainability strategy, integrating responsible sourcing and corporate social responsibility initiatives.

Global Vice President of Marketing | Kohler Company, Baker Furniture (2013 – 2014):

Led the global repositioning of Kohler’s luxury interiors business, expanding presence in the U.S., China, Russia, and the Middle East.
Launched high-impact brand campaigns, driving 22% revenue growth and attracting younger, affluent consumer segments.

North America Brand Marketing Leader | The Whirlpool Corporation (2012 – 2013):

Managed a $4B flagship brand, leading innovation and marketing strategies to restore its #1 market position.
Led the launch of connected home IoT platforms, positioning Whirlpool as a leader in smart home technology.